Around February 2017 I got in touch with Serious Business. This agency with a fun name and a ridiculously talented team was working on Reykjavik's Fashion Festival branding and website. After reading the deck with ideas they had for the project, I was immediately convinced to jump in, not really caring about the specifics of my role.
I worked on a tool they used to explore and export a visual piece that represented one of the natural elements present in the branding: Wind. I kept their initial setup on processing mostly adding some performance and GUI. You can check the code on this gist.